Reimagining Training and Development, Part II: Big Blue Oceans

NL 45 Blue Oceans

Iman Fiqrie

Iman Fiqrie


Iman Fiqrie, Lecturer Malaysian Maritime Academy,
@William E Hamilton, LCDR USN, retired; A.A, B.S., M.B.A.

“Be bold enough to use your voice, brave enough to listen to your heart, and strong enough to live the life you’ve always imagined” – Keller Williams, MAPPS.

This article is a continuation part I;

Reimagining Training and Development: Learning and Talent Development, Talent Management and Enterprise Learning Networks.

Red and Blue Oceans Strategy

There’s such a thing as Red Ocean (ROS) and Blue Ocean Strategy (BOS), Figure 1 refers, it’s a game changer that essentially asks whether an organization will continue doing the same mediocre things (ROS) or will it create uncontested market space, make the competition irrelevant in the pursuit of valuation, differentiation and low costs (BOS); essentially, embrace the paradigm shift in
front of it!

Red vs Blue Oceans

Red vs Blue Oceans

Training and Development Transformed by Blue Oceans

Training and Development, hereafter transformed as Talent Development (TD); The objective in part II’s article is to persuade TD professionals in the maritime industry to broaden the current scope of the training profession to encompass talent development and management– inclusive of human performance improvement (HPI), for the purpose of realizing the organization’s desired business results. This is the relatively new, real and relevant scope of the TD professional today– not just creating and delivering training. The literature suggests that “training as a solution,” is often the costliest and most often prescribed solution for a business when things go wrong, while it may indeed remedy the specific training deficiency in question, more than 80% of the time it doesn’t actually fix the problem (e.g., organizational or process level problems) affecting the business results as unsystematic training solutions have little underpinnings in TD professional methodology and results! Interestingly, current indiscriminate training development practices may surprisingly have their roots deep in the business cycle economics of the 1980s.

Talent Development Impetus

According to Biech (2014), the 1980s were the impetus for reduced training budgets and focus on ROI as productivity in the U.S. slowed, followed by downsizing as managers found themselves without jobs (Chpt 1). Also according to Biech (2014), this was also a time when many women entered the field; the nature and form of training changed– assertiveness training, teamwork, diversity, corporate and trainer competency training became the order of the day
(Chpt 1). However, as mentioned in part 1 and Globalmet Newsletter 44, at its very core—TD today centers on enabling individuals and businesses to perform; and in the broader scope of HPI and change management encompasses three levels— organization, process and worker/performer; due consideration of which could
translate into a potential upside in business performance of up to 10 times current value waiting to be realized. Those appreciative of the potential BOS would wholeheartedly embrace the new game changing TD professional framework and practices.

Talent Development as a holistic approach

Rather than just see a business issue (e.g., unrealized revenue) as an apparent knowledge or skill gap (which there may well be) e.g., a training opportunity for the sales division which has been turning in abysmal results of late– the TD professional would illuminate the holistic human performance issues affecting important business drivers and outcomes. Even given an apparent training solution and direction from executive stakeholders, i.e., have training on prospecting new clients, make more cold calls and visits– the TD professional should understand the necessity for a business analysis in the context of HPI which, among other things, includes determination of the business goals, its relation to the current performance and subsequent prescribed solutions. The TD professional would
also ensure a systematic process insulated from the pressures others may be feeling to arrive at a number of methodically prescribed solutions. Anything else would have to be noted, discussed and signed off by relevant stakeholders as such, as not in alignment with the best interests of the business (given the data). Otherwise the TD professional might end up a scapegoat for failed business results. More importantly, failing the proper TD process can waste precious resources on initiatives that make little or no difference towards the organization and its longevity.

For example, there are techniques like Rapid Instructional Design (RID) that are just variants of the “gold” ADDIE process TD professionals might be tempted to use in a time crunch. These short sighted fixes probably won’t fix the real problem.

Proper assessment schemes for Talent Development

Even if the client’s conversation forcedly shifts towards developing a “training solution,” that process may still be short circuited as the full ADDIE process is often not followed that well because of its tedious process. For example, the process
includes initial analysis (the first letter in ADDIE), follow up initial meetings, communication frameworks, time lines, deliverables and constraints (SME, people and data access), due consideration given to how training objectives were obtained
in the first place and tied correctly to the proper assessment scheme; is delivery developed using adult learning schemes and the latest learning styles for implementation and evaluation that must also be done? There’s no short cut for the TD Professional. It is any wonder that issues in an organization still linger years after multiple solutions have apparently already been taken? It may even be that the business goals, vision and mission themselves are not realistic or attainable? How does that conversation go with organizational stakeholders?

The reality of daily Talent and Development processes

In conclusion, most of us in the business of training see the daily realities of the process and short fused training initiatives designed solely for the purposes of revenue and KPI generation; you get what you pay for. My father always used to tell me when I was in a hurry, “… son, if you left home in time enough to get
where you were going – you wouldn’t be in a hurry.” Maybe MET could use similar advice and if the organization doesn’t have the expertise internally—then consultation with certified TD professionals may be in order. Certification ensures the “professionals” one is dealing with are qualified in the areas of concern – a certified professional in TD should be certified in e.g., at least 10 areas expertise and have foundation knowledge in several areas like business skills, global mindset, technical literacy, to name a few. Of course there is also the matter of
local requirements like the Train the Trainer Course 6.09 – also falling short of the aforementioned. There are lots of examples in which one wouldn’t take something of significant value (say a ship, e.g.,) in need of fixing or repair and bring it to a less than qualified repairmen or ship yard. This seems obvious, yet in both the shipping industry and MET it seems doing so is no problem when it comes to training – even in today’s technically complex and fast changing work environment there’s no excuse for it. The time to embrace the paradigm has come, old methods and
prescriptions for training solutions has seen its day – please get onboard and be the professional we know we should be. For more on this, connect with the Train, train and retrain.


Biech, Elaine. (2014). ASTD Handbook: The Definitive Reference for Training & Development (2nd Edition). Alexandria, VA: ASTD Press.

“Red Ocean vs. Blue Ocean Strategy.” Blue Ocean Strategy. Web. 30 Apr. 2015. <>

Please follow and like us:
Follow by Email
Visit Us
Follow Me


  1. December 5, 2015    

    Oh my goodness! Awesome article dude! Thanks, However I am
    encountering troubles with your RSS. I don’t understand why I am unable to subscribe
    to it. Is there anyone else having identical RSS issues?
    Anybody who knows the answer can you kindly respond? Thanx!!

  2. December 6, 2015    

    Undeniably imagine that that you stated. Your favourite reason seemed
    to be on the net the easiest factor to take into account of.
    I say to you, I certainly get irked whilst other people consider
    worries that they plainly don’t recognise about.
    You managed to hit the nail upon the highest as neatly as
    defined out the whole thing without having side-effects ,
    people could take a signal. Will likely be again to get
    more. Thanks

  3. December 7, 2015    

    Thanks in support of sharing such a nice opinion, post is fastidious, thats why i have read it entirely

  4. December 9, 2015    

    I blog quite often and I truly appreciate your information. Your article has really peaked my
    interest. I’m going to take a note of your site and keep checking for new information about once
    a week. I opted in for your Feed too.

  5. December 10, 2015    

    Good post. I learn something totally new and
    challenging on blogs I stumbleupon everyday. It will always be useful to read content from other authors and practice something
    from their websites.

  6. December 10, 2015    

    I’m really inspired with your writing abilities as well as with the format on your blog.

    Is this a paid theme or did you modify it yourself? Either way keep up the nice
    quality writing, it is uncommon to peer a great blog
    like this one nowadays..

  7. December 10, 2015    

    I just like the helpful information you supply to your articles.
    I’ll bookmark your blog and test once more here frequently.
    I’m relatively certain I’ll learn many new stuff right
    right here! Best of luck for the next!

  8. December 10, 2015    

    I was recommended this website by way of my cousin. I am not certain whether this
    submit is written by way of him as nobody else recognise such specified about my trouble.
    You are amazing! Thank you!

  9. December 12, 2015    

    The other day, while I was at work, my cousin stole my iphone
    and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views.
    I know this is totally off topic but I had to share it with someone!

  10. December 12, 2015    

    Hi there, I would like to subscribe for this website
    to get newest updates, therefore where can i do it please help out.

  11. December 13, 2015    

    I used to be suggested this blog via my cousin. I am now not certain whether this put up is written by means of him as
    nobody else recognise such precise about my trouble. You’re incredible!

  12. December 13, 2015    

    Hi there everyone, it’s my first go to see at this web page, and
    piece of writing is genuinely fruitful for me, keep
    up posting such content.

  13. December 13, 2015    

    I have been exploring for a little for any high quality
    articles or blog posts on this sort of house .
    Exploring in Yahoo I eventually stumbled upon this website.

    Reading this information So i am satisfied to convey that I’ve an incredibly good uncanny feeling I found out just what I needed.

    I so much definitely will make sure to do not omit this website and
    provides it a look regularly.

  14. December 14, 2015    

    Greate post. Keep posting such kind of information on your site.
    Im really impressed by your blog.
    Hey there, You’ve done a great job. I’ll certainly digg it
    and personally recommend to my friends. I’m sure they’ll be benefited from this site.

  15. December 14, 2015    

    You made some good points there. I looked on the internet
    for more information about the issue and found
    most people will go along with your views on this website.

  16. December 14, 2015    

    I know this if off topic but I’m looking into starting my own blog and was
    curious what all is needed to get set up? I’m assuming having a blog like yours would
    cost a pretty penny? I’m not very web smart so I’m not 100% certain.
    Any tips or advice would be greatly appreciated.
    Thank you

  17. December 15, 2015    

    Greetings! Very helpful advice in this particular post!

    It’s the little changes which will make the largest changes.
    Thanks for sharing!

  18. December 15, 2015    

    I have read so many articles on the topic of the blogger lovers but this article is genuinely
    a fastidious paragraph, keep it up.

  19. December 16, 2015    

    whoah this weblog is excellent i really like reading your
    articles. Stay up the good work! You know, many individuals are looking around for this
    information, you could help them greatly.

  20. December 17, 2015    

    I think that everything said was actually very logical. But, consider this, suppose you added a little information?
    I mean, I don’t wish to tell you how to run your blog, however
    what if you added a headline that makes people want more? I mean Reimagining Training Development Blue Ocean | GlobalMET Blog
    is kinda vanilla. You could glance at Yahoo’s home page and watch
    how they create article titles to get people interested.

    You might add a video or a pic or two to get readers excited
    about everything’ve written. In my opinion, it could bring
    your posts a little bit more interesting.

  21. December 17, 2015    

    Contrary to common belief wireless gadgets STILL must be fed
    with community cabling.

  22. December 18, 2015    

    It’s very straightforward to find out any topic on net as compared to textbooks,
    as I found this article at this website.

  23. December 18, 2015    

    Pretty! This has been an incredibly wonderful post.
    Many thanks for supplying this info.

  24. December 18, 2015    

    It’s going to be end of mine day, but before finish I am reading this impressive piece of writing to increase my know-how.

  25. January 31, 2016    

    Hello, I enjoy reading through your post. I wanted to write a little comment to support you.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Making your blog better! $5 Dollars please!

My 3D WP Tag Cloud

Online Learning Bank

Loading Quotes...